Doctors, medical experts and practitioners break down the science of longevity. Topics include the future of GLP-1 weight-loss drugs, the latest research on anti-aging medications and cutting-edge tools for brain optimization, mitochondrial health and mental well-being.
The industry’s HVLP gym brands give an inside look into how they’re designing for the future of fitness, including redesigning floor plans to accommodate for the rise of functional and strength training, adding recovery rooms stocked with wellness tech and creating inviting lounge areas that bring a premium look and feel to low-price fitness.
Get the inside story on how the industry’s leading operators are turning the four walls of their clubs into a modern-day doctor’s office by adding weight-loss services, blood biomarker testing, body scanning tech and personal training plans informed by cutting-edge nutrition and health data.
VC firms and successful founders discuss how young fitness brands can position themselves to secure funding to fuel growth. Topics of discussion include positioning your brand for an eventual Series A round, deciding when it's the right time to raise outside capital, and whether it makes sense to pursue alternative sources of funding.
How is the fitness industry embracing and implementing technology in 2025, what’s coming next, and what needs to get better to create a truly tech-forward experience? Explore and analyze the future of smart equipment, AI-powered fitness solutions and personalization at scale.
As the global wellness economy soars to a projected $9 trillion by 2028, how are hospitality giants, major airlines and other players embracing the rise of wellness tourism? We’ll explore how top brands are reinventing the modern hotel fitness center, creating next-level health experiences for their guests to turning airports into wellness oases.
Marketers from the top brands across fitness, wellness and athleisure share how they’re building brand loyalty in an era of unlimited consumer choice. Topics of discussion include the psychology of building trust, using technology to deepen customer relationships and designing an effective influencer marketing strategy.
How are gyms and studios designing membership models that drive recurring revenue, engage members and boost retention in a rapidly evolving online subscription environment? Topics of discussion include the rise of premium recovery plans inside big-box gyms, hybrid fitness offerings that let members stay connected from outside the club, and how new consumer-rights regulations like the FTC’s “click-to-cancel” rule may impact membership models moving forward.
Top equipment brands share how they’re responding to industry trends like the rise of strength training, the decline of traditional cardio and the rising demand for tech-enabled workouts. From innovations in smart equipment to new takes on old gym favorites, get the inside scoop on the products you’ll be seeing inside gyms and studios in the years to come.
What does the data really say about fitness and wellness consumers in 2025? From consumer spending habits to gym and studio visitation trends, get an inside look at proprietary data sets that will help you understand your customer – and the industry as a whole – on a deeper, more accurate level to make better business decisions.
More to come…